We ❤️ Our Clients!

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Since 2016, Pitch Lab has helped B2B companies improve their sales results through our customized consulting and training programs.

Our clients see increased revenue, higher win rates, and improved accountability within their sales cultures after partnering with us.

CEOs choose Pitch Lab because we deliver concrete outcomes like:

  • 67% annual revenue growth

  • 110% increased deal size

  • 75% reduction in new sales hire ramp up time

  • 200% improved client retention

Want to learn more? Click on the tiles below to read more about the outcomes achieved by our past and current clients across industries like technology, marketing, healthcare, and manufacturing:

Want to learn more about how we can help your team? Let’s chat!

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Jay Mays

Does the World Need Fewer Sales Managers Now? The Real ROI of AI in Sales

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Does the World Need Fewer Sales Managers Now? The Real ROI of AI in Sales

Finding good sales managers is a huge pain in the a$$.

What if you didn't have to hire as many of them?

Let me explain…

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How This Pharma Distributor Plans 10x Growth Without Hiring 10x More Sales Managers

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How This Pharma Distributor Plans 10x Growth Without Hiring 10x More Sales Managers

“What if we could 10× revenue without 10× our manager headcount?”

That's the question one pharmaceutical distributor asked heading into 2026.

And it's why they brought in Pitch Lab to help connect the vision to an AI tech stack that would make it real.

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Watch This Comedian Crash a Pitch Competition!

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Watch This Comedian Crash a Pitch Competition!

Ever wondered what would happen if a stand-up comedian crashed a serious pitch competition posing as a founder?

Recently in Boulder, CO, Pitch Lab had the opportunity to do just that at the NextCycle Colorado Pitch Competition.

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How to Structure a Stellar First Meeting in B2B Sales

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How to Structure a Stellar First Meeting in B2B Sales

A salesperson recently came up to me after a training session and asked, “What does a perfect first sales meeting look like?”

While the word perfect is both subjective and elusive, this is the basic framework I gave her to ensure a great first meeting.

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Why Roleplaying is a Waste of Time (and What Comedy Can Teach You About Real Sales Practice)

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Why Roleplaying is a Waste of Time (and What Comedy Can Teach You About Real Sales Practice)

Your salespeople hate roleplaying.

You know this. I know this.

But here's the thing: your team still needs practice. They just don't need fake practice.

During my time as a stand-up comedian, I learned something crucial about getting better at anything that requires real-world performance.

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5 Ways Sales Leaders Fail Their Teams (And How to Create the Culture They Deserve

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5 Ways Sales Leaders Fail Their Teams (And How to Create the Culture They Deserve

Here's something that might surprise you: the biggest threat to your sales team's success sometimes isn't the competition, market conditions, or even bad delivery. Sometimes it’s their sales manager.

In the past 10 years of running Pitch Lab, I've watched countless well-intentioned sales leaders hurt their teams through misguided kindness, conflict avoidance, and a fundamental misunderstanding of what good leadership actually looks like.

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Why 95% of Businesses Fail at AI (And How You Can Be in the 5%)

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Why 95% of Businesses Fail at AI (And How You Can Be in the 5%)

Just months ago, AI dominated every news cycle. Promises of transformation here, warnings about falling behind there. Now we're hearing a completely different story: "95% of businesses see no ROI from AI," "We're in an AI bubble," and concerns about reliability and sustainability.

If you're an entrepreneur or running a growth-stage company, this creates one massive question: Should you invest in AI or wait it out?

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How FirstBank Transformed Rate-Focused Sales into Million-Dollar Deposits

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How FirstBank Transformed Rate-Focused Sales into Million-Dollar Deposits

When you're Colorado's largest locally-owned bank with nearly six decades of community trust, how do you ensure your customer development team can compete beyond just interest rates?

That was the challenge facing FirstBank Colorado as they sought to transform their loan officers’ sales approach from transactional order-taking to building more meaningful customer relationships.

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10 Questions for CEOs: Can Your B2B Sales Team Navigate the Economic Uncertainty Ahead?

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10 Questions for CEOs: Can Your B2B Sales Team Navigate the Economic Uncertainty Ahead?

2025 has proven so far that B2B sales is getting tougher.

The companies that will survive have sales infrastructure strong enough to adapt when the ground keeps shifting.

Answer these ten questions honestly. The more questions you answer with "yes," the stronger your foundation for scaling revenue through whatever uncertainty lies ahead.

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