2025 has proven so far that B2B sales is getting tougher.

The companies that will survive have sales infrastructure strong enough to adapt when the ground keeps shifting.

Answer these ten questions honestly. The more questions you answer with "yes," the stronger your foundation for scaling revenue through whatever uncertainty lies ahead.

One thing that's always stuck with me during my time as a stand-up comedian is the way comedians practice. They're out there night after night, sometimes multiple times a night at different open mics, honing their skills, trying out new material, and perfecting their timing. They're constantly improving regardless of who's watching.

So why don't salespeople have an open mic like comedians do?

Recently, I watched a promising enterprise deal slip away when a top performer made a critical mistake: jumping straight into capabilities before establishing value. The most successful sales organizations win at premium prices by following a proven framework that positions value before investment.

Let's explore the seven essential elements that will help your sales team deliver winning pitches and close more deals:

After 25 years in sales and eight years as a consultant and trainer, I've learned that overhauling a sales culture is not for the faint of heart.

If you're a CEO considering this type of endeavor, you need to understand one thing upfront: this is a commitment that requires nerves of steel, decisive leadership, and most importantly, the courage to face significant team turnover.

Are you looking to expand your sales force across the nation? Scaling a distributed sales team comes with unique challenges. At Pitch Lab, we've learned valuable lessons about fast growing sales teams from both our successes and mistakes.

Here are five critical tips to help you grow your remote sales organization effectively:

Let's be honest - hiring great salespeople is one of the toughest challenges founders and sales leaders face. The difficulty isn't just in spotting raw talent; it's in the fact that salespeople are, well, really good at selling themselves. This makes it incredibly tricky to distinguish between a potential sales superstar and someone who's just really good at telling you what you want to hear.

So, how can you increase your chances of hiring top-performing salespeople and avoid these costly missteps? Don't worry, Pitch Lab has got you covered.

As a founder, CEO, or sales leader in the B2B space, one of your biggest challenges is fostering accountability within your sales team. This is especially true in today's increasingly distributed work environments.

Here are five key strategies to help you build a culture of accountability and drive results.

I ❤️ a Robot Named Claude.

This post will show you how to use Claude.AI to write sales processes and create a playbook 90% faster.

One of the biggest sales frustrations I hear from CEOs is:  “Most of the salespeople we hire don’t work out because they don’t live up to expectations.”

Hiring high-performing salespeople is hard. You’re right. I get it. 

However, if your sales growth plan is dependent on hiring a bunch of A+ salespeople who can just “figure it out,” I highly recommend you rethink this strategy.

The Wolf of Wall Street stigma stays inside people's heads.

And then when I enter an organization as a sales consultant, you find these really talented people (whether they're subject matter experts, tech architects, SEO specialists, UX designers) who are fantastic at sales, but they flat out don't want to sell.

“I can't sell!” They say as soon as you call what they're doing sales. They finally get in front of a prospect, they shut down.

What my message to them is, you're actually the best salesperson of all.