You’re not alone.
Over the past decade Pitch Lab has seen inside hundreds of B2B sales orgs and trained thousands of salespeople. There’s a pattern. And you’re not alone.
Regardless of size, every sales team is dealing with one or more of these challenges:
Your salespeople struggle to win deals without discounting.
Most of the salespeople you hire don't work out.
The ones who do stick around take too long to ramp up.
Holding your team accountable feels impossible.
Your pipeline looks full. Your forecast is a guess.
Solutions for B2B sales orgs
Sales Consulting for CEOs
Something feels off with your sales team but you're not sure exactly why. Pitch Lab gets smart about your specific situation first, finds what's broken, and builds the fix around what we find. The result is higher win rates and larger deal sizes.
Training for Sales Managers
Better hiring, real accountability, and a team that follows the process. Pitch Lab gives managers the tools to lead with confidence and get consistent results. The outcomes are better hiring decisions and improved retention.
Training for Sales Reps
Built around your team's needs, not a generic curriculum. Pitch Lab training is specific, immediately applicable, and delivered in a way your team will actually remember. The result is shorter sales cycles and a forecast you can finally trust.
AI Sales Implementation
The right AI tools help sales managers hire better, train faster, and coach at scale without adding headcount. Pitch Lab builds the system behind it, improving manager productivity and accelerating ramp-up across your team.
How Pitch Lab works
Every B2B sales consulting and training engagement starts the same way. We get smart about your specific situation before we do anything.
We interview your salespeople and managers, go through your pitches and decks, and watch your team sell. Not how they say they sell in 1:1s. How they actually sell.
Once we see what's broken, we’ll know how to fix it. From there we build the solution, get your managers bought in, roll it out to the team, and put accountability measures in place so it sticks.
No two engagements look the same because no two sales teams face the same challenges. But the process of finding and fixing them always starts in the same place: watching, listening, and figuring out what's really going on.
A few of our clients
Here's what happens when you fix what's broken
67% annual revenue growth.
110% increase in deal size.
75% reduction in new hire ramp up time.
200% improvement in client retention.
These aren't averages. They're real outcomes from real clients. Click here to see more client wins.
Why Pitch Lab
Hi, I’m Jay. I spent years doing stand-up comedy before started to train sales teams. The combination sounds weird until you see it in action.
Comedy taught me how to read a room, hold attention, and make ideas stick. Decades of sales taught me what it takes to win deals, build teams, and create cultures where teams perform.
Most sales training is forgettable by Monday. Pitch Lab’s isn't because I know how to build curriculum that engages even the most resistant reps. There's a difference between training that sounds good in a conference room and training that shows up in your win rate. I have 25 years experience figuring out what that difference is.
Pitch Lab helps B2B companies achieve record breaking sales numbers, rebuild broken cultures, and build sales orgs CEOs are proud of.
If any of this sounds familiar, let's talk.
Pitch Lab works best with B2B companies between $10 million and $100 million in revenue with sales teams of 10 to 100 people. If your sales team is leaving money on the table and you’re not quite sure why, reach out today.
