We ❤️ Our Clients!

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Since 2016, Pitch Lab has helped B2B services companies improve their sales results through our customized consulting and training programs.

Our clients see increased revenue, higher win rates, and improved accountability within their sales cultures after partnering with us.

CEOs choose Pitch Lab because we deliver concrete outcomes like:

  • 67% average annual revenue growth

  • 110% larger average deal sizes

  • 30% increased sales productivity

  • 55% better client retention

Want to learn more? Click on the tiles below to read more about the outcomes achieved by our past and current clients across industries like technology, marketing, healthcare, and manufacturing:

Want to learn more about how we can help your team? Let’s chat!

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Jay Mays

Why Aren't There More Open-Mics for Salespeople? | Sales Tips from Comedians

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Why Aren't There More Open-Mics for Salespeople? | Sales Tips from Comedians

As a sales leader, have you ever stopped to consider what you could learn from the world of stand-up comedy?

While closing deals and making audiences laugh may seem worlds apart, the parallels between perfecting a sales pitch and crafting a killer stand-up set are striking.

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How Sales Leaders Can Use AI to Create Playbooks 90% Faster 🤖

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How Sales Leaders Can Use AI to Create Playbooks 90% Faster 🤖

I ❤️ a Robot Named Claude.

This post will show you how to use Claude.AI to write sales processes and create a playbook 90% faster.

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3 Magic B2B Sales Discovery Questions to Understand Buyer Intent 💡

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3 Magic B2B Sales Discovery Questions to Understand Buyer Intent 💡

Being a great salesperson is a lot like being a great comedian. You need to deeply understand your audience and seamlessly adapt your material to connect with them on a personal level.

In this post, we look at how techniques from stand-up comedy can help you better gauge and influence buyer intent during the sales process.

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4 Stand-Up Comedy Tips to Boost Your Sales Team's Performance!

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4 Stand-Up Comedy Tips to Boost Your Sales Team's Performance!

Stand-up comedy may seem like an unlikely source of inspiration for sales teams. But some of the skills mastered by talented comics can pay big dividends in the world of sales.

Read on for unique techniques from the comedy stage that you can use to connect better with prospects and ultimately win more deals.

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Why Your Sales Hires Keep Underperforming (and How to Finally Fix It)

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Why Your Sales Hires Keep Underperforming (and How to Finally Fix It)

One of the biggest sales frustrations I hear from CEOs is:  “Most of the salespeople we hire don’t work out because they don’t live up to expectations.”


Hiring high-performing salespeople is hard. You’re right. I get it. 

However, if your sales growth plan is dependent on hiring a bunch of A+ salespeople who can just “figure it out,” I highly recommend you rethink this strategy.

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Top-3 B2B Sales Trends for 2024

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Top-3 B2B Sales Trends for 2024

Let’s focus on three key areas that will separate high-performance sales teams over the next year:

1. Lead with Human Connection, Not Technology

2. Deliver Value Throughout the Sales Process

3. Customize Sales Strategy Based on Buyer Intent

Mastering these capabilities will enable sales teams to build credibility, strengthen relationships with prospects, and win more deals.

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Why You're Selling Wrong If You're Not Providing Expertise

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Why You're Selling Wrong If You're Not Providing Expertise

The Wolf of Wall Street stigma stays inside people's heads.

And then when I enter an organization as a sales consultant, you find these really talented people (whether they're subject matter experts, tech architects, SEO specialists, UX designers) who are fantastic at sales, but they flat out don't want to sell.

“I can't sell!” They say as soon as you call what they're doing sales. They finally get in front of a prospect, they shut down.

What my message to them is, you're actually the best salesperson of all.

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Fluid Truck's Rapid Growth Fuels Need for Scalable Sales Processes

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Fluid Truck's Rapid Growth Fuels Need for Scalable Sales Processes

In 2020, Fluid Truck saw explosive 6x revenue growth as they expanded to 9 new markets nationwide. This momentum continued in 2021 with a $63 million Series A funding round led by Bison Capital. Major partnerships with Amazon, FedEx, and Ikea followed.

Fluid Truck was on a rocket ship - but could their sales organization keep pace?

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The #1 Discovery Question Your Sales Team Isn't Asking

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The #1 Discovery Question Your Sales Team Isn't Asking

How does your sales team uncover buyer intent. And why does it matter?

The #1 discovery question most salespeople aren’t asking isn't “What is your budget?” but “How did you come up with it?” This question uncovers buyer intent, giving your salespeople insight into where your prospect is in their internal buying process and how they can best help them.

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