Strategic Sales Consulting for CEOs

Pitch Lab provides strategic sales consulting to help CEOs and sales leaders build a high-performing sales organization.

We start by fully understanding your sales challenges and gaps through 1:1 interviews, surveys, sales call ride-alongs, and observing internal sales meetings.

Then we deliver a comprehensive assessment outlining opportunities to optimize your sales process and create a culture of accountability for improved results.

Outcomes You Can Expect

Optimized and documented sales process
Comprehensive sales playbook
Frameworks for scaling your sales team
Increased deal conversion rates
Revenue growth year-over-year

Service Details

At Pitch Lab We Believe

Differentiating from competitors is our top priority. We do this by building trust and providing value to prospects during every step of the sales process.
A value-based sales approach is crucial. This means focusing on the business, personal, and emotional outcomes your solution provides, not activities and deliverables.
Personalize your outreach and build rapport through genuine human connection. Avoid high-pressure sales tactics or generic spam. In a world of flooded inboxes, the last thing you want to be is another automated email.
Hire driven salespeople and train them thoroughly on your sales process. Then trust them to use their emotional intelligence to improvise and adapt to each unique selling situation.
Provide a safe space to practice new skills during training. Let new hires cut their teeth without jeopardizing live deals, so they can hit the ground running with confidence.
Deliver short, focused sales training sessions consistently over time to ensure new concepts are adopted. You can't change your sales culture with a 2-day workshop.

LET'S WORK TOGETHER!

What Folks Are Saying About Pitch Lab

“It's hard to condense what's great about Jay into a short block of text. I've worked with a lot of sales consultants over the years, and I can I say unequivocally Jay was the best. He took the time to understand our company, culture and service offerings and custom create a sales process for us. I'll be eternally grateful to Jay and the impact he has had on our organization.” – Natalie, V9 Digital

“Jay teaches people to sell in a way that’s more Golden Rule than Way of the Wolf; instead of using old school intimidation and aggressive persuasion, he teaches us to sell by listening, engaging, and collaborating to find solutions people actually need. Our organization’s sales process is noticeably more efficient, effective, and scalable after working with Jay!” – Sarah, Point Solutions Group

"Jay has been a great help to our entire sales team by largely changing how we position our platform to customers. He created a value-based sales approach customized to SmartTRAK that ensures we're perceived as a 'must-have' investment. Jay also implemented a predictable, repeatable, and scalable discovery process in HubSpot along with a storytelling framework and value-based story selling approach. His work elevated my team to function at a higher, more consultative level than ever before.". – Kristina, SmartTRAK

“Jay is one of the good guys out there trying to make a difference for B2B founders. While running my agency, Jay helped me 'extract' myself from being the #1 go-to salesperson while finding a way to stay involved in the sales process as a thought leader and visionary to help close deals when needed.” – Chuck, Volume Nine

Our Sales Consulting Services Include:

Sales Culture Assessment: Through 1:1 interviews, surveys, call observations, and meeting sit-ins, we identify your sales team's strengths, weaknesses, and gaps. We deliver a detailed assessment outlining opportunities to improve your culture.
Sales Org Structure Optimization: By mapping your existing org structure and management layers, we identify opportunities to improve accountability, transparency, and efficiency.
Roles & Responsibilities Alignment: With specialized sales roles, we ensure reps are laser focused on the right priorities without distractions from competing responsibilities.
Value-Based Sales Approach: We help you evolve from selling features to selling the business, personal, and emotional outcomes that your solution delivers.
Sales Philosophy Transformation: We transition outdated, high-pressure sales tactics to an insights-driven approach focused on providing value at every interaction.
Sales Process Optimization: We work collaboratively to define your sales stages, advancement criteria, approval protocols, and KPI tracking to maximize revenue.

Sales Frameworks: We deliver customized frameworks to standardize your team's approach to discovery meetings, pitch presentations, objection handling, and negotiations.
Sales Training Documentation: We create playbooks, eLearning modules, and training videos to make your sales approach scalable and repeatable.
Sales Team Meeting Efficiency: We evaluate your current sales meetings, optimize the agenda and purpose of each, and provide recommendations to get maximum value for time spent.
Hiring Elite Sales Talent: We teach how to identify optimal sales traits, review resumes and interview to assess sales DNA, design an effective hiring process, provide interview questions/scorecards, and spot red flags.
Change Management & Gradual Rollout: We develop communications plans and gradual training rollouts to drive adoption of change initiatives.

Consulting