Watch This Comedian Crash a Pitch Competition!
/Ever wondered what would happen if a stand-up comedian crashed a serious pitch competition posing as a founder?
Recently in Boulder, CO, Pitch Lab had the opportunity to do just that at the NextCycle Colorado Pitch Competition.
Read MoreHow to Structure a Stellar First Meeting in B2B Sales
/A salesperson recently came up to me after a training session and asked, “What does a perfect first sales meeting look like?”
While the word perfect is both subjective and elusive, this is the basic framework I gave her to ensure a great first meeting.
Read MoreWhy Roleplaying is a Waste of Time (and What Comedy Can Teach You About Real Sales Practice)
/Your salespeople hate roleplaying.
You know this. I know this.
But here's the thing: your team still needs practice. They just don't need fake practice.
During my time as a stand-up comedian, I learned something crucial about getting better at anything that requires real-world performance.
Read More5 Ways Sales Leaders Fail Their Teams (And How to Create the Culture They Deserve
/Here's something that might surprise you: the biggest threat to your sales team's success sometimes isn't the competition, market conditions, or even bad delivery. Sometimes it’s their sales manager.
In the past 10 years of running Pitch Lab, I've watched countless well-intentioned sales leaders hurt their teams through misguided kindness, conflict avoidance, and a fundamental misunderstanding of what good leadership actually looks like.
Read MoreWhy 95% of Businesses Fail at AI (And How You Can Be in the 5%)
/Just months ago, AI dominated every news cycle. Promises of transformation here, warnings about falling behind there. Now we're hearing a completely different story: "95% of businesses see no ROI from AI," "We're in an AI bubble," and concerns about reliability and sustainability.
If you're an entrepreneur or running a growth-stage company, this creates one massive question: Should you invest in AI or wait it out?
Read More10 Questions for CEOs: Can Your B2B Sales Team Navigate the Economic Uncertainty Ahead?
/2025 has proven so far that B2B sales is getting tougher.
The companies that will survive have sales infrastructure strong enough to adapt when the ground keeps shifting.
Answer these ten questions honestly. The more questions you answer with "yes," the stronger your foundation for scaling revenue through whatever uncertainty lies ahead.
Read MoreHow to Hire High-Performing B2B Salespeople
/Let's be honest - hiring great salespeople is one of the toughest challenges founders and sales leaders face. The difficulty isn't just in spotting raw talent; it's in the fact that salespeople are, well, really good at selling themselves. This makes it incredibly tricky to distinguish between a potential sales superstar and someone who's just really good at telling you what you want to hear.
So, how can you increase your chances of hiring top-performing salespeople and avoid these costly missteps? Don't worry, Pitch Lab has got you covered.
Read MoreLearning the Secret to Sales Success from Ron Swanson
/In this 2-minute video, Nick Offerman talks about how he was able to remain patient and happy while waiting for his big break on Parks and Recreation.
After watching this video I thought about how much of my own happiness I’m withholding until after I’ve “closed this next deal”.
I hope it also inspires you to take some time for yourself this summer and put happiness first.
Read MoreWhy Your Sales Team Needs Their Own Open Mic: Practice Tips from Comedians
/One thing that's always stuck with me during my time as a stand-up comedian is the way comedians practice. They're out there night after night, sometimes multiple times a night at different open mics, honing their skills, trying out new material, and perfecting their timing. They're constantly improving regardless of who's watching.
So why don't salespeople have an open mic like comedians do?
Read More







