Want to be a better salesperson? Think like a stand-up comedian.

Here’s 5 comedy tips that will help you differentiate from the competition, build stronger relationships, and win more deals!

Two juicer salespeople are working on 2 different sides of the mall. They look the same, sound the same and are working from the same pitch.

The juicer salesperson on the west side of the mall nails her presentation and flawlessly hands out juice samples.

The juicer salesperson on the east side of the mall also nails her presentation, but while pouring juice samples, spills, makes a mess, and then recovers the best she can.

Who do you think sells more juicers?

The formal definition of The Fourth Wall is a theatrical term for the imaginary “wall” that exists between actors on stage and the audience.

Obviously, no such wall really exists, but to keep up the illusion of theater, the actors pretend that they cannot hear or see the audience and the audience gets to enjoy the wonderful sensation of being a fly on the wall.

Successful comedians and sales professionals alike know how to break the "4th wall" and truly engage their audiences.

How To Use Story Details To Draw Your Audience In

This story about Jeff Bezos building door desks for Amazon’s first employees was told to me years ago by Tim Shisler. I never forgot it. Nor did Amazon’s early investors.

Details like a door desk is what draw your audience in and makes your story memorable.