How Volume Nine Evolved Its Sales Approach to Dramatically Improve Client Retention

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Volume Nine is a boutique digital marketing agency based in Denver, CO that was founded in 2006 by Chuck Aikens. With no formal sales experience, Chuck built the business on his industry knowledge, passion, and hustle.

Instead of pride in his thriving agency, Chuck felt trapped managing a high-stress, stagnating business. He constantly put out fires and worked long hours to make up for the gaps created by rapid growth without the right systems in place.

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2 Sales Bots Walk into a Mall 🤖🤖

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2 Sales Bots Walk into a Mall 🤖🤖

Two juicer salespeople are working on 2 different sides of the mall. They look the same, sound the same and are working from the same pitch.

The juicer salesperson on the west side of the mall nails her presentation and flawlessly hands out juice samples.

The juicer salesperson on the east side of the mall also nails her presentation, but while pouring juice samples, spills, makes a mess, and then recovers the best she can.

Who do you think sells more juicers?

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