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How To Be A More Engaging Storyteller @ General Assembly!

  • Industry Denver 3001 Brighton Boulevard Denver, CO, 80216 United States (map)
pitch lab storytelling

How To Be A More Engaging Storyteller!

  • Monday, November 13th
  • Hosted by General Assembly @ Industry RiNo Station
  • Doors Open 5:30 - Showtime @ 6pm
  • VIP Tickets $30


About This Workshop

Learn to be a more engaging storyteller using proven techniques from your favorite comedians like Louis CK, Tina Fey and Dave Chappelle.

In this workshop, we’ll dive into the essential elements of telling a great story and how to avoid common pitfalls that make most stories fall flat. 

You’ll also practice crafting your own personal stories and receive actionable feedback on how to make your next presentation more memorable.



  • Storytelling framework to understand why stories work and how to improve yours
  • The importance of authenticity and vulnerability to tell better stories
  • Simple tactics to incorporate humor into your next presentation 


Prereqs & Preparation

Be ready to tell a 1 to 2 minute, clean (PG-rated) personal story.


What Past Attendees Are Saying About Pitch Lab:

“Pitch Lab was so awesome! Not sure if I learned or laughed more. We all know a great presenter when we see one, but I never analyzed what makes them great. While what you say is important, it's all of the other details of presenting that play a crucial role in turning a good speaker into a truly captivating presenter.”
– Ashley Brafford, Moore Communications Group


“I loved the comedic examples and how famous comedians also incorporate public speaking methods in their stand-up. It was a great reminder that presentations don’t have to be boring. Even a sales pitch can be funny and engaging! This workshop taught me so many applicable things, that will help me with my next work presentation and beyond. 
– Olivia Tkach, Volume Nine  


"The whole Pitch Lab concept allows you to not worry about the pitch topic and focus on getting better as a presenter. The insights from the comedian, improv expert and public speaking expert were very useful, and I had a lot of fun.”
– Patrick Murphy, Pandora
pitch lab storyteller